With access to your inventory feed, the /AI/-powered platform will automatically:
Today’s shopper does a third* of their auto research via smartphone, and over 75%* of shoppers are influenced by the presence of video. Dealers cannot fully reach today’s consumer without tapping into the mobile video market.
VINtv is powered by the LotLinx Data Network which tracks over 3 million active websites, including major listing sites, news outlets, social channels, and you and your competitor’s inventory and pricing. If someone is shopping, we know about it.
When a shopper shows legitimate purchase intent for your inventory, LotLinx artificial intelligence will serve your VINtv advertisements wherever they consume video media.
Our /AI/-powered engine will auto-populate video advertisements based on a specific VIN’s make, model, pricing, and incentives. All advertisements will direct to your customized Vehicle Details Page (VDP) for a turnkey buying experience.
Work with a dedicated strategist to build campaigns specified to your sales needs.
Allow the /AI/ to automatically identify your most challenged inventory with the greatest opportunity to improve volume and gross.
Set your sales goal and business objective and VINtv will automatically execute your optimal inventory strategy.
Last Generation Cookie-Based Targeting Platforms
4.5mm /mo
Unlike last generation platforms, LotLinx starts lower on the audience funnel and only considers shoppers who are realistic in-market buyers. But we don't stop there. You'll see how we cut the funnel even further to deliver only the highest quality traffic to our dealer's VDPs.
1.LotLinx VIN-levelTM targeting is at least 20X more precise than even the best "last generation" behavioral targeting ad-tech. This is why we deliver 5X more engagements, and 15X lower CPM. Bottom line: better technology delivers better gross margin.
2.Using machine learning and billions of real time signals tracked over each buyer's journey, LotLinx /AI/ determines true intent to purchase at the Condition/Make/Model level. Buyers take many actions on the way to a purchase, considering +6 models on average*. LotLinx technology sorts through the noise of single-event signals to determine the actual vehicle a buyer will purchase. This is the significant advantage of VIN-levelTM targeting.
3.The last, and game-changing, step is proximity to purchase. LotLinx proprietary /AI/ determines when a consumer is ready to commence the buying process and shop specific in-stock inventory. Your ads are only presented to the right buyer at the right time.
Last Generation Cookie-Based Targeting Platforms
LotLinx VIN-LevelTM targeting is at least 20X more precise than even the best “last generation” behavioral targeting ad-tech. This is why we deliver 5X more engagements and 15X lower CPM.
Bottom line: better technology delivers better gross margins.
| LINEAR TV | Other OTT | VINtv | |
| VINs SUPPORTED | na | na | 50 |
| CTR | .015-.025 | .25-.50 | 1.1 - 1.8% |
| SHOPPING SESSIONS | 325 - 650 | 500 - 1,000 | 500 - 520 |
| CPC | $134 - $268 | $16.40 - $32.80 | $7.20 - $7.50 |
| TOTAL COST | $87,095 | $16,400 | $3,750 |
Kickstart your first VINtv campaign with 30 of your most need-to-sell VINs or a minimum spend of $2,250.
